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Biography
Lauren Wilson is Head of Brand Strategy and Partnerships at Thinking Schools Academy Trust, where she leads the Trust’s strategic communications across 26 schools and commercial services. Her work spans internal engagement and external collaboration, shaping campaigns and initiatives that align with the Trust’s mission and values. Lauren has delivered high-profile projects including rebranding programmes, large-scale events, and crisis communications, consistently driving impact through creative problem-solving and strategic clarity.
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With a reputation for adaptability and results-driven leadership, Lauren works closely with national organisations such as CST to share best practice and strengthen sector-wide communications. She also brings experience from freelance work supporting small businesses and universities, adding breadth to her understanding of audience engagement. Her expertise lies in brand development, stakeholder alignment, and building high-performing teams that deliver meaningful, values-led outcomes. Lauren is known for her ability to turn challenges into opportunities and craft messaging that resonates across diverse contexts.
Why have I joined nEdEx?
Lauren Wilson has joined the nEdEx advisory board to help shape conversations that are authentic, strategic, and grounded in the lived experiences of trust leaders. With deep expertise in communications and brand strategy, she sees nEdEx as a platform to elevate the stories behind school improvement—not just the successes, but the challenges, lessons, and leadership journeys that define them. Her focus is on ensuring that stakeholders gain real value from their engagement, through insight they can act on and inspiration that lasts.
Lauren is particularly passionate about refining how sector conversations are framed—making sure the right pain points are addressed at the right time, and that messaging reflects both ambition and nuance. She brings a creative mindset and a commitment to strategic thinking that pushes beyond convention. For Lauren, nEdEx represents an opportunity to pair her communications expertise with a drive to build depth, authenticity, and resonance across the network. She’s excited to contribute to a movement that connects, challenges, and empowers education leaders.